Comments on: Where marketing and experience design meet http://svirsk.org/2009/10/where-marketing-and-experience-design-meet/ I'm a User Experience Designer at Webjam Sat, 12 Jun 2010 18:33:21 +0200 http://wordpress.org/?v=2.9.2 hourly 1 By: Azlan Raj http://svirsk.org/2009/10/where-marketing-and-experience-design-meet/comment-page-1/#comment-555 Azlan Raj Tue, 27 Oct 2009 09:28:46 +0000 http://svirsk.org/?p=136#comment-555 This is a great post. One thing I would add is not to rule out the influence of emotion vs practical need/purpose. I'm a real life example of the Aston Martin vs Vauxhall analogy. Unfortunately, I'm the one who drives the Vauxhall compared to a friend who drives the Aston Martin! Despite my emotional desire for an Aston Martin, the purpose of my car is very different to that of my friend. Without cost being an issue, I wouldn't be able to justify the purchase of an Aston Martin as it doesn't fit my need as I require a practical, sustainable, family car that can carry anything/everyone and won't be ruined by the children as they eat a snack or create a mess in the back seat. This purpose outweighs the better experience I may receive from an Aston. However, the predicament comes if Aston Martin released a car that met my needs with a better experience than my Vauxhall - what would happen then?! This is when persuasion is key to design. As mentioned with UX design, it's about the "quality of the experience." However it is important that the quality of experience does not neglect the fundamental need of purpose; as without that, the best design in the world is useless. Twitter: @Phailanx Blog: www.phailanx.co.uk Website: www.stickypanda.com This is a great post. One thing I would add is not to rule out the influence of emotion vs practical need/purpose. I’m a real life example of the Aston Martin vs Vauxhall analogy. Unfortunately, I’m the one who drives the Vauxhall compared to a friend who drives the Aston Martin!

Despite my emotional desire for an Aston Martin, the purpose of my car is very different to that of my friend. Without cost being an issue, I wouldn’t be able to justify the purchase of an Aston Martin as it doesn’t fit my need as I require a practical, sustainable, family car that can carry anything/everyone and won’t be ruined by the children as they eat a snack or create a mess in the back seat. This purpose outweighs the better experience I may receive from an Aston. However, the predicament comes if Aston Martin released a car that met my needs with a better experience than my Vauxhall – what would happen then?! This is when persuasion is key to design.

As mentioned with UX design, it’s about the “quality of the experience.” However it is important that the quality of experience does not neglect the fundamental need of purpose; as without that, the best design in the world is useless.

Twitter: @Phailanx
Blog: http://www.phailanx.co.uk
Website: http://www.stickypanda.com

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