Sjors Timmer

a users-guide to unrealistic expectations

Category: column

On horses, technology and the monster of innovation

Long ago when I was still young, I believed in a world where the future would lead us upwards, technology would bring us prosperous times and digital enlightenment would come to earth. Virtual worlds would open their doors and for the first time humankind would be connected and world peace was on the brink. Later [...]

Social networks help the villagers to rise up

We are moving from representing ourselves online to being online. The expression of our online identity is no longer what we’ve accomplished in the past, but what we are doing in the now. Just like us, brands can no longer work on their heritage, but are challenged to actively engage in the now. Something that [...]

Design of Flow

There are a few topics, that I want to write about the next times, I’ve already mentioned them in my previous post, but I’ll define them once more. Goal based design Flow design Emotional / experience design Play and fun as a way to achieve goals They are all part of the same process, and [...]

Planning design ahead

One of the questions that has kept me awake last weeks is ‘how can you create design visions?’ , how can you set a direction of the path the design is taking. How can you set goals for design five years ahead. For business planning these questions are still tough but they’ve got a history [...]