What is the next web?

Last Friday I attended to the Next Web, (although i was very luck to been able to speak with some people on the night before) Because a lot of websites already did great coverages of the day, ill stick to the things i learned.

So what is the next web?

The next web is wireless (not mobile)

Although a lot of people and businesses are really betting on the mobile platform, I think a mobile phone is just some kind of small laptop computer, and that is only a matter of time before we will use it that way (or it’s already been used if you count all the blackberries at the next web). Off course there are different demands when you are wireless, location based services will really grow the upcoming years. But things like sms, mms, and paying extra for calling for long distances will (hopefully) soon be gone.

The Next Web isn’t a web
The web still refers to something static as the spider web. There is probably a need for a new metaphor. Something that is everywhere, always chancing, and always on. It’s a life and it’s about us and the world around us. (Thanks to Tapan Bath’s slide.)

The Next Web is about being connected.
Deborah Schultz already mentioned it, she has about 3000 connections, not all friends, not all a people on one platform like myspace or linked in, but just connections. I think although in lesser extent for me it’s the same. I have many connections, friends from the early days, classmates, ex-colleagues, people i’ve met, people I’ve never met etcetera. The more important a connection is, the more places I use to connect with them. We are probably becoming like star treks the Borg, but without a leader.

The Next Web is de-central
Although the web is in it being de-central, there will be more nodes and the size these nodes will be (relatively) smaller. It is really about the connection, the days of the portals are gone. It’s a headless organisation (like the starfish). The fact that the web is the biggest human invention that has never been out of order since it was build is a big proof of concept. Of course there will be small central places, smaller and bigger spiders will arise, but it wont be big companies any more, it will be people. Who those spiders are? They are the people you first visit and connect when a new social network arises.

The Next Web is about love
This Kevin Kelly quote from last years Next Web is still true I think, thanks to the transparency of the current web (and world) those who are only in it for the money will be discovered very quick and die a silent dead. Those who are however passionate about their work and their life, and are willing to share as much as possible will be the new big spiders of the future.

The Next Web is a social prison
Thanks to it’s structure the web will work as a modern version of the panopticon. With the difference that there is now a two way structure. Everyone will be able to see everyone else, but no-one will be sure if they are being watched. Misbehaviour will be punished, and only a honest reaction will save your ass.

The Next Web will be transparent
As mentioned above, thanks to to speed of information, the multi-connections and the possibility to read and write everywhere. it’s impossible to keep secrets on the web. If you suck, everyone will know it, if you rock everyone will know it too.

As a whole I liked the 2007 edition of the Next Web, I still think it’s one of the best Dutch events we have (together with Picnic) it gave me the opportunity to meet many old friends, to connect with new people and to learn and discuss about the current state of the web. And even been shocked that people knew who I was without ever meeting them before. A big Yay Hooray to Boris, Patrick and Arjen for making this thing happen.

For the next Next Web I would love to see some good science fiction writer or movie maker. Bruce Sterling or William Gibson would be high on my list of recommendations.

Check out some other reviews on BlueAce, MarketingFacts, Mashable, Upstream, Frankwatching, Marketing-podcast and DutchCowboys as well as the photos on Flickr, the videos on YouTube and of course the posts on the web itself.

3 easy steps for an European Silicon Valley

In the morning session of the Next Web there where two more interesting presentations from the venture capitalists Jeff Clavier and Saul Klein. Their presentation gained a lot of sceptical criticism, nevertheless they got me thinking. So first a summary of their talks, and than I’ll look a bit deeper in the discussion they created.

Saul Klein is missing the right mindset
Saul Klein asks the audience “Why is an area, hardly half the size of the Netherlands, the most successful tech-innovation area in the world”. What Silicon Valley has is a tight connection between VC’s, start-ups and universities, and the ecosystem to commercialize what’s next on on the web.

Europe does have the right ingredients for the formula. It’s level of education is higher than in the States. There is a lot of old and new money, and people are working on technology everywhere. The thing missing according to Saul is the right mindset to make it work. As someone from the audience said “Europeans are educated to be employers instead of entrepreneurs” And from personal experience, i can’t do anything but agree with him.

Leafar wrote an excellent post about Saul’s presentation

Jeff Claviers shares many of the thoughts of his colleague, but first gives us a broader insight on what he thinks is going on in the current world. A vision of people “The previous web was about math, the next one is about people” And although I think he is right about the people, I do have some doubts that the previous one was about math. Yes Google has huge render machines, but what they do is looking for patterns into what humans do. I think the math won’t disappear in the next web, it will probably go bellow the surface where it always was.

Another point he made in which I think he is more right is that thanks to broadband the difference between the representation of the self online and in the real world is shrinking, mixing up, matching and becoming one big bricolage. “The distance between the us and the online us is shrinking” thank to the up going speed from broadband. If Jeff didn’t do it already I would advise him to read two classics The Presentation of Self in Everyday Life – Erving Goffman and the Life on the Screen – Sherry Turkle. Besides his more social vision of the next web he also has some VC wisdom to share with us.

Tips and tricks to make technology innovation work in Europe:

  • Success creates self-fulfilling prophecies. If one company has success, it can fund and help many other companies afterwards.
  • Europe needs an VC equivalent of Kleiner Perkins a VC that invested in more than 300 (!) tech-startups
  • Europeans should focus so much on their local market, and from the start build applications that are build for world domination (ehm scalable)
  • Stop building local clones, go for the throat, forget the knock off’s
  • Culture shift. Success should be celebrated, failure accepted and risk taking promoted.
  • More sharing, networking and supporting.

I would add to that, more open coffee’s, more Next Web, and hey: We need an European Techcrunch!! But still one of the European problems is the big differences between languages and cultures.


The good things already in Europe

  • Broadband access, faster and cheaper than whole of the us (Thank you KPN-Quest, you haven’t died for noting)
  • Cellphones and mobile are here much better than in the US (Thank you Nokia and Eriksson) (We just leave Japan out of the picture here)

Herbert Blankenstein as an radio interview with Jeff online

Lessons to be learned

  • Take risk, Start up, It’s ok to fail
  • The Next Web are the people, contact is king (so go out and talk to people)
  • Think big, don’t clone, forget the country and go for the world

Interesting is the reaction on some weblogs

According to Read/Write web it’s just the same old talk over and over again, Life of a Coder declares Jeff the first Frenchmen to like. Gary Reid thinks that Saul and Jeff should put their money where there mouth is, and actually invest in some risk taking European start-ups.

So I’m left with the question, are we really that bad in Europe, is there a need for change, and if so, what should we do?

Quick Search /
Quality and craftsmanship
June 29th, 2010

Many business gurus state that quality is created by keeping the amount of products that work according to specification up. Others argue that it is not about the lack of errors, but about fulfilling customer expectations. On the surface defining quality seems easy: it is that which is good. But soon we discover that it [...]

What I learned at UXLondon 2010
May 19th, 2010

As the field of UX is growing and we have to tackle more and more challenges, we can no longer reach out for our old tools and methodologies. Jesse James puts forwards a concept to see UX design for the web as one of the many forms of experience design that exist. Liz comes at [...]

Designing for customisable sites
April 18th, 2010

Yesterday I held my talk at uxcamplondon on how to enable users to customize their site whilst avoiding a usability nightmare (for both them and their future visitors)

On horses, technology and the monster of innovation
January 5th, 2010

Long ago when I was still young, I believed in a world where the future would lead us upwards, technology would bring us prosperous times and digital enlightenment would come to earth. Virtual worlds would open their doors and for the first time humankind would be connected and world peace was on the brink.
Later on [...]

Social networks help the villagers to rise up
December 17th, 2009

We are moving from representing ourselves online to being online. The expression of our online identity is no longer what we’ve accomplished in the past, but what we are doing in the now. Just like us brands  can no longer work on their heritage, but are challenged to actively engage in the now.
Something that has [...]

An interview on UX design
December 17th, 2009

A while ago I answered some questions for .Net magazine about my work at Webjam, only a few quotes got published, so it seems like a good idea to share my answers with the world.
What does user experience mean, as far as you’re concerned?
User experience is about aligning the existing elements –information, visual style and [...]

My talk at SSPN’s symposium on social networks
November 30th, 2009

Last Wednesday, 26th of November, I was in Utrecht to give a lecture on Social Networks for the audience of Studium Generale and SSPN. I had a marvellous afternoon and want to thank all the audience and organisation.

Social networks are changing the game
November 7th, 2009

The social networks of today aren’t what they used to be. Facebook, LinkedIn and other large survivors have evolved from a simple collection of personal data (like the the files they keep about you at the CIA) to something that has no ‘old’ media comparison any more. How did we end up there, what are [...]

Where marketing and experience design meet
October 15th, 2009

Are those who use a Moleskin more successful, richer and more creative? Maybe a weird question. Logic tells you “of course not!”, writing in an expensive notebook should not differ from writing in one that you bought for a pound. But think with me for a moment, to be able to buy a Moleskin you [...]

design and emotions
September 1st, 2009

In this article I want to discuss the relation between emotion and design, but first let me say why I think that we are having this discussions at this very moment (and not a decade ago (or next decade)) I see five reasons.

Interaction design is more than graphic design on a screen or industrial design [...]

Design for the difficult
August 23rd, 2009

This is my tiny wrap up of uxcamplondon talk that I held at the Ebay Headquarters down in Richmond. My talk had the inspiring title “designing for the difficult – because some things just aren’t simple”. Before I had my talk I had only a vague understanding of the concept. But I think I understand it a bit better now, so i decided to give you a rough outline of the concept.

Design of Flow
August 3rd, 2009

There are a few topics, that I want to write about the next times, I’ve already mentioned them in my previous post, but I’ll define them once more.

Goal based design
Flow design
Emotional / experience design
Play and fun as a way to achieve goals

They are all part of the same process, and describe our relation with technology, [...]

Social Networks, who are they
August 1st, 2009

Lately I’ve spent some time in trying to map the ‘true essence’ of social networks, as always with true essence they refuse to be mapped. Here is my attempt though

There are (should be) three mayor components in any social network

Users – this might be members, visitors, creators, editors, (who knows even spambots), someone needs to [...]

Planning design ahead
March 4th, 2009

One of the questions that has kept me awake last weeks is ‘how can you create design visions?’ , how can you set a direction of the path the design is taking. How can you set goals for design five years ahead. For business planning these questions are still tough but they’ve got a history [...]

Neuro Web Design – a book review
February 4th, 2009

This review is about the book Neuro Web Design – what makes users click by Susan M. Weinschenk. As the title suggests this book is supposed to be about what web designers and web marketeers can learn from ‘recent’ insights from psychology to build websites that are better up for their tasks. I.E. how [...]

Another definition of design
February 4th, 2009

As I pointed out in my previous post, I think that there is still something missing on all the great diagrams that are already made about design. And that is “why bother about design in the first place”. I placed my writings in a nice little diagram that hopefully explains what I meant, but also [...]

What is Ux Design
February 3rd, 2009

I came across quite some sideshows, some arguing quit strongly against calling the artist formally known as interaction designer Tafkid now a user experience designer.
Are You An User Experience Designer
Although i do agree with the key ingredients of this presentation, I also think one should avoid wasting ones time on defining meaning of words or [...]

Emotional Design
January 18th, 2009

Emotional design, or should I say, emotional technology, sounds like a concept or thought up by hippies, or some Japanese scientist on a remote island (Aibo anyone?). Though in his book Emotinal Design Donald A. Norman explains that, although most technology is without any soul, we humans, trained for social interaction, are capable of putting [...]

Facebook, Foucault and the CIA
May 10th, 2008

From the surface Facebook might look like just another toy for teens to waste their time on, but Facebook is much more than that. Not only is the audience comprised of much more than purely teens, the amount of users -70 million- and the time spent on it – the 6th most trafficked website [...]

Where are ideas when they are on the internet?
February 10th, 2008

finally a new update, and this time it’s an essay about Supermodernity and non-places, it’s based on a small book/ article written by Marc Auge (and lucky for us translated to English in 1995) Find Articles has a good review on it, and you can order it on Amazon Although it’s not really an easy [...]

Apple and the products of the future
November 10th, 2007

Enormous media hype around the “jesusphopne” proved it once again, there is only one leading company in consumer technology, and that is Apple. In current time there is probably no other company that is more capable of selling a piece of the future than these Californian dream-weavers. Once bought, however, the great promise turns out [...]

What is the next web?
April 10th, 2007

Last Friday I attended to the Next Web, (although i was very luck to been able to speak with some people on the night before) Because a lot of websites already did great coverages of the day, ill stick to the things i learned.
So what is the next web?

The next web is wireless (not mobile)
Although [...]

3 easy steps for an European Silicon Valley
April 10th, 2007

In the morning session of the Next Web there where two more interesting presentations from the venture capitalists Jeff Clavier and Saul Klein. Their presentation gained a lot of sceptical criticism, nevertheless they got me thinking. So first a summary of their talks, and than I’ll look a bit deeper in the discussion they created.
Saul [...]

Folksonomy – De mythe van het semantische web
August 15th, 2005

De volgende tekst gaat over de overeenkomsten en verschillen tussen
het Semantisch Web (een artikel van Tim Berners-Lee uit 2001 over hoe computers data kunnen begrijpen) en het recent populair geworden begrip folksonomy (een manier van categoriseren door gebruikers). Het gaat in op de begrippen zelf, de huidige voor en nadelen en geeft een toekomst verwachting
Inleiding
De [...]