Design for the difficult
This is my tiny wrap up of uxcamplondon talk that I held at the Ebay Headquarters down in Richmond. My talk had the inspiring title “designing for the difficult – because some things just aren’t simple”. Before I had my talk I had only a vague understanding of the concept. But I think I understand it a bit better now, so i decided to give you a rough outline of the concept.
The problem
The problem is quite clear, many applications (be it software such as word, excel, be it web-apps such as Ebay or Facebook) are quite well designed to get beginners up to steam, and also have some advanced features for the top of the end users.
How someone goes from beginner to advanced users is still an hardly explored terrain, leading to many people stuck in the middle. To use a graph to explain the problem: If a new product arrives on the market some people will quickly ‘get it’ and become an advanced user, most people will slowly grown in to the functionality they need and become moderate users, and also a fairly large chunk will never grow out of the beginner state and or give up, or only use the very basic of functionality of the software. The challenge therefore is: how can we get as many users from beginners to moderate and from moderate to advanced in a way is most natural to the user.
Old answer – the manuals
Rtfm Write lengthy manuals, hundreds of frequently asked questions, and many pages on help. Although this is not a bad thing to do, it’s also not the best for two reasons:
- Users don’t read for various reasons, but mainly because reading requires true effort
- Developers and designers don’t like to write manuals (no statistics for this claim, so I’m happy to be proven wrong)
So the reading coin doesn’t work out for two reasons, no-one likes to read and no-one (almost no-one) loves to write help texts, faq and manuals when they know they won’t be read.
Old answer – the course, seminar, workshop
Sent the users of your software so lengthy and expensive help courses, where they will burn away their valuable hours and burn away valuable company’s cash. Although this method works, it comes with the down down sides, that it requires even more effort than reading and most times courses are more expensive than the software itself.
New Answers
I believe there are better methods to educate the user and there are several fields of which ux-designers can borrow inspiration and information.
- Game design - is already working for decades on how to get users through their levels with giving them the right challenges at the right time.
- Marketing – also has a long track record in how to get users to do something /anything
- Education – Just as the classic examples of the book and the classroom, there should be a lot of information there on how to motivate people to learn new tasks.
Together with the fields above there are also two scientific areas that give a lot of ‘new’ answers: sociology and psychology both studying human behaviours and trying to come up more answers on how to keep the change > effect train running. Recently this whole field has got an incredible boost by both the further development of neuro research and the incredible rise of data mining
To me it seems no more than logic that ux field should learn as much as they can from those three fields of work, two fields of science and two incredible methods. Luckily this is already happening, but as far as I can see not in a very structured way.
To give you some links to sources where you can read more on this subject:
Books:
Articles
Examples
I’ve gathered quite a series of examples, but at the moment I feel it’s to early yet to state that it is anything beyond incidental anecdotes, but for those interested; have a look at my presentation:
- Quality and craftsmanship
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June 29th, 2010
Many business gurus state that quality is created by keeping the amount of products that work according to specification up. Others argue that it is not about the lack of errors, but about fulfilling customer expectations. On the surface defining quality seems easy: it is that which is good. But soon we discover that it [...]
- What I learned at UXLondon 2010
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May 19th, 2010
As the field of UX is growing and we have to tackle more and more challenges, we can no longer reach out for our old tools and methodologies. Jesse James puts forwards a concept to see UX design for the web as one of the many forms of experience design that exist. Liz comes at [...]
- Designing for customisable sites
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April 18th, 2010
Yesterday I held my talk at uxcamplondon on how to enable users to customize their site whilst avoiding a usability nightmare (for both them and their future visitors)
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January 5th, 2010
Long ago when I was still young, I believed in a world where the future would lead us upwards, technology would bring us prosperous times and digital enlightenment would come to earth. Virtual worlds would open their doors and for the first time humankind would be connected and world peace was on the brink.
Later on [...]
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December 17th, 2009
We are moving from representing ourselves online to being online. The expression of our online identity is no longer what we’ve accomplished in the past, but what we are doing in the now. Just like us brands can no longer work on their heritage, but are challenged to actively engage in the now.
Something that has [...]
- An interview on UX design
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December 17th, 2009
A while ago I answered some questions for .Net magazine about my work at Webjam, only a few quotes got published, so it seems like a good idea to share my answers with the world.
What does user experience mean, as far as you’re concerned?
User experience is about aligning the existing elements –information, visual style and [...]
- My talk at SSPN’s symposium on social networks
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November 30th, 2009
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- Social networks are changing the game
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November 7th, 2009
The social networks of today aren’t what they used to be. Facebook, LinkedIn and other large survivors have evolved from a simple collection of personal data (like the the files they keep about you at the CIA) to something that has no ‘old’ media comparison any more. How did we end up there, what are [...]
- Where marketing and experience design meet
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October 15th, 2009
Are those who use a Moleskin more successful, richer and more creative? Maybe a weird question. Logic tells you “of course not!”, writing in an expensive notebook should not differ from writing in one that you bought for a pound. But think with me for a moment, to be able to buy a Moleskin you [...]
- design and emotions
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September 1st, 2009
In this article I want to discuss the relation between emotion and design, but first let me say why I think that we are having this discussions at this very moment (and not a decade ago (or next decade)) I see five reasons.
Interaction design is more than graphic design on a screen or industrial design [...]
- Design for the difficult
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August 23rd, 2009
This is my tiny wrap up of uxcamplondon talk that I held at the Ebay Headquarters down in Richmond. My talk had the inspiring title “designing for the difficult – because some things just aren’t simple”. Before I had my talk I had only a vague understanding of the concept. But I think I understand it a bit better now, so i decided to give you a rough outline of the concept.
- Design of Flow
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August 3rd, 2009
There are a few topics, that I want to write about the next times, I’ve already mentioned them in my previous post, but I’ll define them once more.
Goal based design
Flow design
Emotional / experience design
Play and fun as a way to achieve goals
They are all part of the same process, and describe our relation with technology, [...]
- Social Networks, who are they
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August 1st, 2009
Lately I’ve spent some time in trying to map the ‘true essence’ of social networks, as always with true essence they refuse to be mapped. Here is my attempt though
There are (should be) three mayor components in any social network
Users – this might be members, visitors, creators, editors, (who knows even spambots), someone needs to [...]
- Planning design ahead
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March 4th, 2009
One of the questions that has kept me awake last weeks is ‘how can you create design visions?’ , how can you set a direction of the path the design is taking. How can you set goals for design five years ahead. For business planning these questions are still tough but they’ve got a history [...]
- Neuro Web Design – a book review
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February 4th, 2009
This review is about the book Neuro Web Design – what makes users click by Susan M. Weinschenk. As the title suggests this book is supposed to be about what web designers and web marketeers can learn from ‘recent’ insights from psychology to build websites that are better up for their tasks. I.E. how [...]
- Another definition of design
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February 4th, 2009
As I pointed out in my previous post, I think that there is still something missing on all the great diagrams that are already made about design. And that is “why bother about design in the first place”. I placed my writings in a nice little diagram that hopefully explains what I meant, but also [...]
- What is Ux Design
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February 3rd, 2009
I came across quite some sideshows, some arguing quit strongly against calling the artist formally known as interaction designer Tafkid now a user experience designer.
Are You An User Experience Designer
Although i do agree with the key ingredients of this presentation, I also think one should avoid wasting ones time on defining meaning of words or [...]
- Emotional Design
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January 18th, 2009
Emotional design, or should I say, emotional technology, sounds like a concept or thought up by hippies, or some Japanese scientist on a remote island (Aibo anyone?). Though in his book Emotinal Design Donald A. Norman explains that, although most technology is without any soul, we humans, trained for social interaction, are capable of putting [...]
- Facebook, Foucault and the CIA
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May 10th, 2008
From the surface Facebook might look like just another toy for teens to waste their time on, but Facebook is much more than that. Not only is the audience comprised of much more than purely teens, the amount of users -70 million- and the time spent on it – the 6th most trafficked website [...]
- Where are ideas when they are on the internet?
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February 10th, 2008
finally a new update, and this time it’s an essay about Supermodernity and non-places, it’s based on a small book/ article written by Marc Auge (and lucky for us translated to English in 1995) Find Articles has a good review on it, and you can order it on Amazon Although it’s not really an easy [...]
- Apple and the products of the future
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November 10th, 2007
Enormous media hype around the “jesusphopne” proved it once again, there is only one leading company in consumer technology, and that is Apple. In current time there is probably no other company that is more capable of selling a piece of the future than these Californian dream-weavers. Once bought, however, the great promise turns out [...]
- What is the next web?
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April 10th, 2007
Last Friday I attended to the Next Web, (although i was very luck to been able to speak with some people on the night before) Because a lot of websites already did great coverages of the day, ill stick to the things i learned.
So what is the next web?
The next web is wireless (not mobile)
Although [...]
- 3 easy steps for an European Silicon Valley
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April 10th, 2007
In the morning session of the Next Web there where two more interesting presentations from the venture capitalists Jeff Clavier and Saul Klein. Their presentation gained a lot of sceptical criticism, nevertheless they got me thinking. So first a summary of their talks, and than I’ll look a bit deeper in the discussion they created.
Saul [...]
- Folksonomy – De mythe van het semantische web
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August 15th, 2005
De volgende tekst gaat over de overeenkomsten en verschillen tussen
het Semantisch Web (een artikel van Tim Berners-Lee uit 2001 over hoe computers data kunnen begrijpen) en het recent populair geworden begrip folksonomy (een manier van categoriseren door gebruikers). Het gaat in op de begrippen zelf, de huidige voor en nadelen en geeft een toekomst verwachting
Inleiding
De [...]